There is a bedspread called Better Bedder featured in Shark Tank episode 15 of season 12. Nita Friloux Gassen and Judy Cannella Schott are the founders of this growing startup.
|Company name||Better Bedder|
|Product||Bed Sheets In Place|
|Founders||Judy Cannella Schott And Nita Friloux Gassen|
|Asked For||$150,000 For 10%|
|Final Deal||$150,000 For 18%|
|Shark involved||Lori Greiner|
|Better Bedder Net Worth||$1.5 million (Last Updated 2022)|
Better Bedder Net Worth
It is estimated that Better Bedder’s net worth is $1.5 million as of 2022. In spite of the fact that the company has been around for quite a while, it saw a huge rise in growth during the time of the Covid-19 pandemic.
Better Bedder Founder’s Story
It is a giant headband that is designed to fit mattresses. It is located in Mandeville, Louisiana, United States. This product was invented by Nita Gassen and launched by this company in August 2018.
With Better Bedder, you get a giant headband that covers the mattress. By using it, your bed sheets will fit perfectly on your mattress and will be held at the corner of your mattress. For the sheet to be held, this headband completely wraps around the mattress.
Many people find it challenging to make their beds. Although many people are not lazy, different circumstances prevent them from making their beds.
In an attempt to find a solution to this issue, Nita went to several stores, but was not able to find anything. To resolve the problem, she opted not to rely on others for assistance.
In no time, they had invented a giant, portable “headband” capable of holding sheets evenly across a mattress.
Home bedding has a large market, but it is also highly competitive. New startups have a hard time surviving in this environment. However, this better bedder is an industry niche product, designed for a specific purpose.
Better Bedder Shark Tank Deal
In order to raise funds for their company, Nita Friloux Gassen and Judy Cannella Schott appeared on Shark Tank. For a $1.5 million valuation, the founders demanded $150,000 and 10% equity.
They wanted the Sharks’ expertise in marketing to help them grow their business. In exchange for 18% equity, they signed a deal with Lori.
Better Bedder After Shark Tank After the episode aired, the company generated $157,000 in sales. Following that, the investor, Lori, broadcast a Better Bedder infomercial saying she helped the company go from $950,000 to $2 million in sales.