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A brand marketed specifically to men, Dr. Squatch provides products containing all natural ingredients. Founded in San Diego in 2013, this company has since relocated to Los Angeles. Products made by Dr. Squatch claim to be free of skin irritants, chemicals or harmful additives, and they are animal cruelty-free.
| Full Name | Dr. Squatch |
| Founded in | 2013 |
| Founder and CEO of Dr. Squatch | Jack Haldrup |
| Company Based on | Men’s products containing all-natural ingredients. |
| Official Website | Dr. Squatch |
| CEO Jack Haldrup Net Worth | $100 Million (2022) |
| Dr. Squatch Net Worth | $256 Million (Last Updated 2022) |
Dr. Squatch Net Worth
Jack Haldrup, 33, the founder of Dr. Squatch, created a business worth $100 million selling deodorants, shampoos and soaps. The company generates $256 million in revenue annually.
Founder’s Story
The company was founded in 2013 by Jack Haldrup, an Indiana University graduate with a Master’s in Information Systems and a Bachelor’s in Finance. Haldrup told the San Diego Union-Tribune in 2018 that he had psoriasis and purchased soap at farmers’ markets to avoid irritating his skin. However, his company’s intended market was men who wouldn’t visit farmers markets and who weren’t fond of smelling like lavender.
“Our customer is not the guy who already shops at Whole Foods and uses Dr. Bronner’s soap,” he said at the time.
Fundings and Advertisements
Men’s soaps and toiletries are an overlooked market. Yet, in December 2016, Dr. Squatch, which is named after the mythical Sasquatch, raised $100,000 on Kickstarter to produce men’s shampoos and conditioners that are all natural.
Dr. Squatch gained traction only when Haldrup teamed up with Raindrop Marketing in 2017. A case study by Raindrop shows Dr. Squatch garnered over 120 million views on Facebook and YouTube with its ad videos featuring comedian James Schrader. The marketing agency reported a thirtyfold increase in sales to over $100 million.
Haldrup’s business has grown greatly due to those viral ads. PitchBook indicates that the company raised only $1.3 million, valued at $4.3 million, at its last funding round in 2019. Now, the company is worth much more than that.
