The brand Goop was founded by actress Gwyneth Paltrow as a wellness and lifestyle brand. Goop began as a weekly newsletter in September 2008 giving advice on “police your thoughts” “eliminate white foods”, and encouraging people to “Nourish the Inner Aspect”.
It later launched a website, which led to Goop expanding its e-commerce business, working with fashion brands, setting up pop-ups, organizing a “wellness summit”, publishing a magazine, a podcast, and a Netflix documentary series.
| Full Name | Goop |
| Based on | Wellness and lifestyle brand |
| Official Amazon Store | Goop |
| Founder | Gwyneth Paltrow |
| Goop Net Worth | $250 million (Last Updated 2022) |
Goop Net Worth
It is estimated that Goop is worth $250 million (Last Updated 2022), and the company employs more than 200 people.
Founder’s story
Goop was founded by Gwyneth Paltrow in 2008. In addition to being an actress and singer, she is also a lifestyle writer and a businesswoman whose net worth is $150 million. Since the early 1990s, she has made a good living as an actor, however, most of her wealth comes from her lifestyle brand, Goop.
Although Gwyneth became famous as a showbiz celebrity, it appears that her real lasting legacy is her lifestyle company Goop. Founded in 2008, Goop started with a lifestyle newsletter from Paltrow’s home, featuring recipes and product recommendations. As the business grew, it diversified into print magazines, podcasts, and pop-up shops. Goop and Paltrow sometimes receive criticism for promoting expensive products.
With a valuation of $250 million, Goop secured Series C funding of $50 million in March 2019. In typical Series C funding rounds, a founder’s stake gets reduced to around 30%. Based on that assumption, the paper stake of Gwyneth Paltrow is estimated to be $75 million.