The Shark Tank business tycoons got scammed with fake Keto diet pills that never showed up on the show. Mark Cuban and Lori Grenier have called on the public to stay away from these scams.
The ABC show has never featured Keto products, and Grenier explains that she has “never done a Keto or diet product, ever.”
There was some interest in November 2019 in a so-called “keto” pill alleged to have been financed by NBC’s “Shark Tank” — a show where rich judges invest their money in the startups they’re pitching.
‘Keto’ is, in this context, a way to diet that causes your body to burn body fat instead of glucose. The focus here is not on the science, but rather on promoting supplements through false celebrity endorsements. The truth is, keto-based products have never been invested in or pitched on “Shark Tank.”
On one occasion, there was a product called “PureFit KETO” that was advertised as having been featured on “Shark Tank.” But, an investigation by the Better Business Bureau revealed “that the images appearing on PureFit KETO’s website were taken from a separate ‘Shark Tank’ episode that does not mention PureFit KETO.”
Having said that, very few keto-friendly products have made it to Shark Tank — and no one has made a deal with the sharks.
Lori Grenier: Fake ads
Some ads have even used distorted images of Greiner, a television personality known as the “Queen of QVC,” who has provided funding for at least 35 companies on Shark Tank, according to her website.
In an appeal on social media, Grenier asked her followers not to buy any Keto diet products claiming to be endorsed by her. In addition, she talked about the scam on a recent Dr. Oz show episode, which featured a FBI cybersecurity agent and Dr. Oz.
“They take our images and they Photoshop our product into their hands, and they make it like we are endorsing or are behind these products, but we are not,” Grenier declared on social media. “I have never done a Keto or diet product, ever.”
The keto diet pills scam has been around for a while now. Any Keto product advertised as appearing on Shark Tank most likely hasn’t been featured on the show or endorsed. Scammers often use Keto fake advertisements to engage in what’s known as “dropshipping,” where they get customers to buy suspect items directly from companies, thereby earning commissions.