Liberate is a mental health fitness startup that provides digital services such as virtual programs and seminars designed to individuals reduce stress. Based in Los Angeles, California, this company provides sessions that involve the participants in a series of mindful activities that promote tranquility.
Liberate Net Worth
In 2022, the net worth of Liberate is estimated to be around $1 million to $2 million.
The founder of Liberate is Olivia Bowser. She founded this company in May 2020 during the COVID-19 pandemic when people were starting to feel stressed out in their homes. Thus, the company aimed to help people cope with mental health concerns that many experienced as a result of isolation.
Olivia Bowser attended Syracuse University and graduated with a degree in marketing. This allowed Olivia to assume various roles in the digital marketing field. Thus, she worked for various companies, such as Foodstirs.
Olivia Bowsers considers herself to be a fitness fanatic as she works out six days a week. Though, she wanted to focus more on her mental fitness as well. She quickly started doing yoga sessions and other meditations that helped her in mental fitness.
She further wanted to integrate various gym courses with mental fitness routines to create a combination of a session that benefits both physical and mental fitness. To do that, she started working toward founding a studio that would help people keep track of their physical and mental fitness.
How Liberate Works
Liberate provides a series of 15-minute, 30-minute, or 60-minute sessions that cover various elements of mental health. In these sessions and classes, various topics are covered, including confidence, connection, and tranquility.
Liberate’s classes are offered either as live sessions or as pre-recorded videos if a person is not able to attend the live classes due to any reason. Furthermore, the company provides textual material regarding various topics such as meditation.
The live classes are held via a Zoom meeting twice a week. Meanwhile, the pre-recorded videos are available on the company’s website. Each week, about four new videos are added to the website. Regarding the fees, the monthly fee is $19, meanwhile, the yearly fee is $99.
Liberate During Shark Tank
Olivia Bowser entered Shark Tank and sought $200,000 in exchange for a 10% stake in the company. This showed that she valued her company at $2 million. In her pitch, she explains how the company works, i.e. the sessions and the classes that it offers.
Kevin O’Leary doubted that the company would work and be successful in the near future so he pulled out. Meanwhile, Robert Herjavec was not satisfied with the valuation of the company that Olivia stated, and he also pulled out.
Mark Cuban stated that he thought Olivia was going in the right direction but was not able to scale her company. For this reason, he pulled out of any deal. Daymond also thought the same as Mark Cuban and pulled out.
Lastly, Lori Greiner stated that Olivia Bowser is just figuring out what she is doing and pulled out. Thus, Olivia Bowser left Shark Tank without any offers or a deal with any of the Sharks.
What Happened to Liberate After Shark Tank Deal?
Liberate continues to operate and attract customers in a large amount. The company offers customers a 7-day free trial to help them figure out what they require. Apart from that, Liberate has been featured in numerous notable magazines, such as Business Insider, The Washington Post, and Forbes.