An old Braun ad resurfaced and is under fire for including a transgender model with mastectomy scars in it.
Braun, the electric razor company, has found itself at the center of a controversy surrounding its recent advertising campaign.
The ad, featuring a transgender model with double mastectomy scars, has generated significant criticism, especially from conservative voices.
A spokesperson from Procter & Gamble, Braun’s parent company, defended the ad, stating, “This is one of hundreds of images on our site showing people using our products — all of which are reflective of the consumers we serve.”
“Celebrating the Mutilation Cult of Gender.”
The image originally thought to depict a male model using a Braun Series X Hybrid Trimmer, was later revealed to feature a trans man who had undergone a double mastectomy.
Critics have not held back their disapproval. Canadian conservative activist Chris Elston, also known as “Billboard Chris,” was among those who strongly criticized Braun’s marketing decision.
He accused the company of “celebrating the mutilation cult of gender.”
The Next Bud Lite?
Conservative commentator Ian Miles Cheong drew parallels with other companies that have faced backlash for similar marketing choices, comparing Braun to Gillette and Bud Light.
Canadian psychologist and author Dr. Jordan Peterson questioned the morality of Braun’s advertising choices.
He condemned what he perceived as capitalizing on a brutal and controversial topic.
Promotes Social Contagion
British anti-trans surgery activist Oli London expressed disapproval of the ad, calling attention to the transgender model with mastectomy scars featured in Braun’s shaving advert.
Maya Forstater, the executive director of the activist group Sex Matters, criticized Braun’s campaign, stating that it promotes social contagion and could become a notorious medical scandal.
The controversy surrounding Braun’s advertising campaign is reminiscent of Gillette’s 2019 campaign, “The Best Men Can Be,” which also sparked heated debates.
Braun now joins the ranks of companies that have ventured into controversial territory in their marketing efforts.
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