Savage X Fenty was founded by Barbadian singer Rihanna as a lingerie brand with an emphasis on diversity and self-confidence. The line caters to all ethnicities, sizes and genders. The brand also offers lingerie, sleepwear, loungewear, and underwear.
Moreover, an Xtra VIP membership program is offered by the brand which provides members with special discounts, priority access to new products, as well as an exclusive box designed by Rihanna.
Savage X Fenty Net Worth
According to reports, Rihanna’s brand Savage x Fenty has an estimated net worth of $270 million. At present, Rihanna owns 30% of the Savage x Fenty line.
Once, RIHANNA was primarily recognized as a singer. However, with each new venture she launches, it becomes clear that she is also an entrepreneur.
She is the richest woman musician internationally, “second only to Oprah Winfrey as the richest female entertainer,” reports the outlet.
Rihanna net worth
Forbes estimates that Rihanna’s net worth has grown to $1.7 billion.
Rihanna’s revenue source
She makes her fortune partly from her musical career, and mainly through her brands Savage X Fenty and Fenty Beauty. Fenty Beauty is her makeup line, which expanded into skincare late in 2020, while Savage X Fenty sells high-end undergarments for men and women.
As Forbes reports, Rihanna owns 50% of Fenty Beauty, a brand with a market value of 2.8 billion dollars.
Diversity in Rihanna’s Brands
Rihanna is commended for her efforts in portraying brands’ images in a diverse way through the use of a variety of models.
Models from different ethnicities and sizes were used for the Savage X Fenty launch, for instance.
Her model selections were trending on Twitter again in October 2020 when a male model with a bigger body type appeared in product images. The comments were that it helped make people feel more comfortable with their own bodies.