Boycotting stores that openly support LGBTQ+ rights seems to be a growing trend for conservatives, and now it’s revealed that one store has made a significant financial loss because of them. Will this affect their future pride ranges?
Pride Range of Clothes for Kids
In a stunning turn of events, retail giant Target Corporation has reported second-quarter earnings that fell significantly short of expectations.
The company’s revenues of $24.77 billion fell short of its projected $25.16 billion.
In a surprising revelation, Target CEO Brian Cornell attributed part of the company’s financial setbacks to the boycotts that occurred due to their pride range of clothes for kids.
The idea was intended to show support for LGBTQ+ rights but came under fire when right-wing activists targeted its stores.
Cornell highlighted that the company’s loss of sales marked the first decrease since 2016.
Other sales experienced weakness, while digital sales plummeted by a staggering 10.5 percent – the worst performance in the metric’s history.
Analysts described the financial impact of the Pride gear controversy as being “caught in the middle of these culture wars in a way that did seem to impact sales.”
Target’s decision to market Pride gear to children sparked outrage, leading to boycotts and angry social media campaigns.
Customers expressed their concerns, leading to a wave of videos showcasing their dismay that even involved protestors destroying the merchandise in certain stores.
Conservatives targeted Target and other companies that were accused of embracing social justice themes in their marketing strategies, including Starbucks.
“Go Woke, Go Broke”
Corporations like Target, Ben & Jerry’s, Chick-Fil-A, Skittles, and even the L.A. Dodgers were accused of embracing “woke” culture to attract new customers and fans.
The boycotts that started from a partnership between Bud Light and a transgender social media influencer sparked a growing trend for right-wing groups.
Some might argue that it’s not about the money and Target is standing up for what they believe in, while others argue it’s a publicity stunt to make more sales.
Do you think a loss in sales will be enough to sway Target from promoting Pride merchandise? Only time will tell.
What do you believe the future holds? Let us know in the comments.
Featured Image Credit: Shutterstock / Kseniia Perminova